Oranje Commercial Cleaning
Creating a premium commercial cleaning brand (its a thing).
Oranje Commercial Cleaning was one of the best clients to work with. They trusted the strategy that drove our creative work and let us arm them to the teeth with vibrant, impactful marketing materials. Working with the MM team, I helped position Oranje as an industry-leading commercial cleaning brand. Using the Oranje website, we connected with people via pain points— the complications normal janitorial companies present. These core ideas are conveyed through comedic illustrations and complimented by witty copy.
After scrolling through the pain points, a hero arrives to save the day—the Obot! This little guy was the product of a few late nights, extensive storyboards and Jo-Bot coffee. Crafted to feel efficient and clean, the Obot embodies Oranje’s professional custodial staff and visually reinforces the brand’s core ideals.
Visit the site: www.oranje.us
My roles on this project: Illustrator, Designer, and Co Art Direction with Julie Baker.
Photography by Jarrod J. Photography.