Like a Lion
Produced as a tool for designers and marketers at universities, Neenah Paper’s “How to Win” Paper Promotion facilitates the understanding and nuances of each of the touch points of the college calendar and the positive impact that paper and print can have in marketing efforts.
The comprehensive book is filled with large French folds and packed with information and pull-out samples meant to inspire and guide designers at every stage of the college marketing strategy, while highlighting paper and printing techniques.
Creative Direction: Pum Lefebure
Art Direction: Sucha Becky
Concept & Design: Erin Scardena, Paul Dunbar, Lillian Ling