A brand evolution and digital overhaul.
We teamed up with xAd’s leadership team to find out what made them tick and what audience they wanted to reach. After getting a feel for their culture and ambitions, we aimed to create a brand that felt fresh, capturing their true colors in an industry that many see as boring and stodgy. We accomplished just that by using a limited color palette and simple illustrations to communicate the complex ideas behind location-based advertising technology.
My roles on this project: Design, Illustration